The Buyer Channel For Reaching Customers

If you’re a merchant, there are only two kinds of people online: buyers who are interested in hearing your message, and all the rest who aren’t. Permuto connects you directly with the most-active buyers, so you don’t waste time and money advertising to people not interested in your message.

Guesswork: Not Good Enough

The choices with online advertising have been to start at the top of the funnel and reach your target by advertising to a wide audience, or to try to narrow down your audience using behavioral targeting. Either way, your ROI and conversion rate were still largely dependent on the effectiveness of ad networks and publishers.

Buyers, Not Pages

The Permuto Buyer Channel goes far beyond targeting by honing in on buyers at the narrowest end of the funnel, rather than audiences or categories. With a continually refined understanding of buyers, merchants can execute display advertising campaigns with the automation and performance of search. The result is a channel that taps into the enormous reach of online display advertising with greatly enhanced conversions.

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