Weitzman One of Many Yahoo! Veterans to Join Permuto Management Team

Palo Alto, Cali – June 16, 2010 - Permuto (http://permuto.com), a leader in online performance advertising, today announced that Jeff Weitzman, a veteran online industry executive who was most recently CMO of Common Sense Media, has joined the company as part of the senior management team. As chief marketing officer, Weitzman will be responsible for managing all aspects of marketing for Permuto.

Armin Ebrahimi, Former SVP of Product Engineering for Yahoo!, Joins Online Advertising Company Permuto

Palo Alto, Cali – May 19, 2010 - Permuto (http://permuto.com), a leader in online performance advertising, today announced that Armin Ebrahimi has joined the company as part of the senior management team. In his new role as chief operating officer, Armin will be responsible for managing and operating Permuto's business lines, including product development, engineering and IT, business intelligence and operations, as well as finance.

Permuto's BuyerIndex Now Customizing Ads for Nearly Half of All Active Online Shoppers

Palo Alto, Calif. – May 3, 2010 - Permuto, an online advertising company, announced today that it is successfully customizing ads and scoring the real-time purchase intent for over 65 million consumers, equivalent to roughly 42 percent of the U.S. online shopping population. Utilizing this data, the company can deliver an industry first: return on ad spend (ROAS) that is on par with search engine marketing (SEM) for top e-commerce retailers and merchants. Permuto's acquisition channel for e-commerce has outperformed traditional display campaigns by 379 percent, comparison shopping engine performance by 25 percent and resulted in a return on ad spend within three percent of SEM for Heels.com.

Search-Style Display Advertising Platform Aligns with Leading Comparison Shopping Sites PriceGrabber.com and Like.com to Unveil Online Shopping Trends and Opportunities for Retailers

Plasma & LCD televisions, Digital Cameras, and Laptops  Dominate the List for Most Searched Product Categories for Holiday Gift Items of 2009

Palo Alto, Calif. – December 4, 2009 - Permuto (http://permuto.com), a new company bringing the performance and measurability of search engine marketing to display advertising, today announced the launch of its “Active Shopper Report” (http://activeshopperreport.com) revealing key retail trends for the 2009 holiday shopping season. Today’s report is the first in a four-part series and features the top 20 products trending this holiday season from leading shopping comparison sites PriceGrabber.com® and Like.com.