Fresh Inc. Blog
Nitasha Tiku, November 6, 2009

The myth of Cyber Monday. Online advertising company Permuto offers up an interesting infographic on the history of Cyber Monday, the Monday following Thanksgiving which is the online equivalent of Black Friday. Also known as every e-retailers' favorite day. The term, which has now become part of our cultural lexicon, was reportedly first mentioned in a press release from Shop.org on November 21, 2005. Contrary to popular belief, Cyber Monday is not the biggest online shopping or spending day of the year. In fact, that day typically occurs sometime between December 5 and 15th. However, Permuto theorizes that the ever-growing hype over Cyber Monday may lead to a self-fulfilling prophesy in which this year's day may actually become the biggest online shopping day of the holiday season. (Hat tip to Digg.)

Source: http://blog.inc.com/archives/2009/11/the_truth_about_1.html