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Fresh Inc. Blog Nitasha Tiku, November 6, 2009
The myth of Cyber Monday. Online advertising company Permuto offers up an interesting infographic on the history of Cyber Monday, the Monday following Thanksgiving which is the online equivalent of Black Friday. Also known as every e-retailers' favorite day. The term, which has now become part of our cultural lexicon, was reportedly first mentioned in a press release from Shop.org on November 21, 2005. Contrary to popular belief, Cyber Monday is not the biggest online shopping or spending day of the year. In fact, that day typically occurs sometime between December 5 and 15th. However, Permuto theorizes that the ever-growing hype over Cyber Monday may lead to a self-fulfilling prophesy in which this year's day may actually become the biggest online shopping day of the holiday season. (Hat tip to Digg.)
Source: http://blog.inc.com/archives/2009/11/the_truth_about_1.html
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By Ken Denmead Date Posted: November 4, 2009 
A little birdie pointed our attention to a great graphic showing off the most popular toys of the last 50 years, including geek favorites like the Etch-a-Sketch and Mr. Stay-Puft. Check out the whole list at the Permuto blog, and leave your own favorites in the comments. Source: http://www.wired.com/geekdad/2009/11/timeline-of-the-most-popular-toys-of-the-last-50-years/
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 Posted by Queuebot in Toy & Video Games on November 3, 2009 at 6:17 pm
If you are a sucker for nostalgia, this will make your day. I can remember getting that amazing trio of Teenage Mutant Ninja Turtles, Super Soakers, and then a Gameboy. In fact, those would still make great gifts for grown men with a penchant for walks down memory lane.
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Read more... [Neatorama - The Most Popular Christmas Toys By Year Since 1960]
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Date Posted: October 14th, 2009
Shaukat Shamim is CEO & Co-Founder of Permuto.
PermutoAdExchanger.com: Where did the idea for Permuto come from? And how about the name - what's the story there?
SS: We are a company comprised of online advertising junkies, all of the founders been involved in online advertising from the formation days of Internet. We had our hands on building ad servers and other core technologies that eventually became backends of Yahoo! and DoubleClick. Naturally, we looked at online display advertising and we saw large inefficiencies. |
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Read more... [AdExchanger.com - Permuto Bringing All-Inclusive Ad Platform Says CEO Shamim]
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Date Posted: October 8th, 2009
Permuto Inc. has introduced ShopperConnect as an all-inclusive shopping network and advertising platform with built-in analytics and the ability to target ads based on shoppers’ interests and measure the impact on sales.
The ShopperConnect network is designed to encompass online retailers, comparison shopping engines, product review sites, product-oriented blogs covering consumer products and other types of web sites related to online retailing, though Permuto has not yet released the names of participating companies, a spokeswoman says.
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Read more... [Internet Retailer - Permuto launches ShopperConnect to tie online sales to display ads]
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