By Steve Smith

Published on February 26, 2010

The identification of consumers who are in-market for broad categories of goods has always been a mainstay of behavioral targeting. Whether by visits to specific content areas or even abandoned shopping carts, BT is always hungry for intent-to-buy behaviors.

But marrying dynamically targeted creative with that behavioral data continues to be a work in progress. Almost every piece of research I have seen over the years points to the effectiveness of leveraging more custom, targeted creative to behaviorally targeted consumers. But the cost of multiple creatives (or the crappy look of some dynamically created ads) still turns clients away. Anyway, just retargeting visitors to e-commerce sites by broad content categories is famously effective. But one provider, Permuto, has an interesting model for aggregating data from e-commerce sites into a more automated system of targeting people who are in-market for specific products with equally specific ads.

By Bill Siwicki

Published on February 1, 2010

Online display advertising has become a more effective tool for e-retailers now that they can target ads precisely to the consumers they want to reach.

Many last-minute online holiday shoppers don't know what to get and have only days to get it. These shoppers are open to gift suggestions, especially when offers include guaranteed delivery by Christmas.

Watch and jewelry retailer Ashford.com decided to target these shoppers in the days leading up to Christmas 2009. And it chose online display ads to get the job done.

By Leslie Grandy

Published on January 26, 2010 

With the demise of printed newspapers, advertisers who used the Sunday circulars to attract customers have gone in search of online technologies that can offer the same visual merchandising power. Many of these advertisers compete against the Top 100 search advertisers for paid placement. Online display advertising has had a mixed reputation since the 90’s as an effective tool for converting eyeballs to buyers. That started to change mid last year when Comscore and the Online Publishers Association published updated research. Their report revealed that 20% of consumers exposed to online display ads searched on the advertised brand and 25% visited the advertisers’ site.

Published on January 11, 2010

Permuto With Gadget Graphic

In honor of last week's Consumer Electronics show, online display ad network, Permuto, which focuses on the e-commerce space has published a cool timeline of consumer technology over the years. Ahh, the Walkman. See it. (source: Wired) [PERMUTO LINK]

Source: http://www.adexchanger.com/ad-exchange-news/fcc-data-driven-chairman-aberdeen-group-successful-companies-store-customer-behaviors-taxing-ad-networks-in-france/

Permuto Link: http://www.permuto.com/blog/2010/01/06/key-moments-in-consumer-electronics/