Armin is well known industry veteran and has extensive background in advertising and online services. Most recently, he was the Senior Vice President of Platform Engineering at Yahoo! He joined Yahoo! in 1998 and was responsible for building out the online advertising system for Yahoo!. By 2004 when he left that group, Yahoo! had the largest, most scalable brand advertising platform at one of the lowest operating costs in the industry. Between 2004 and 2008, Armin took on the responsibility for Yahoo!’s premium services including Yahoo! Small Business, large partnerships including AT&T and Verizon, Yahoo! front doors, including My Yahoo! and Yahoo! front page, as well as core platform services which included personalization and Geo Services. Armin has experience managing both engineering and product management teams as well as executing as GM within Yahoo!. Armin also has been an Entrepreneur as the founder and CEO of TRIicon Solutions, Inc.  This company built performance and operations management consoles for Tandem Computers – which was eventually acquired by Compaq computers. Armin has a Ph.D. in Organizational Management from Capella University and B.S. and M.S. degree in Computer Science from Chico State University and has graduated with distinction.

Jeff Weitzman is a veteran of over twenty years in online advertising, marketing, and publishing. Before joining Permuto he was Chief Marketing Officer of Common Sense Media, a non-profit organization and the leading online and educational resource for parents and teachers involved in their children’s media and technology lives. For over six years in executive roles at Coupons.com <http://Coupons.com> , he helped lead the company through rapid growth to its industry-leading position. Prior to Coupons he led Client Services at Yahoo! and was SVP of Operations at Seth Godin’s Yoyodyne, Inc. He helped pioneer business-to-business internet communities as Chief Operating Officer of Counsel Connect in the early 90’s. Weitzman was an attorney at Shearman & Sterling and graduated from Cardozo School of Law and Dartmouth College.